Gdc Panel Discusses The Importance Of Exploiting Human Weakness In Free To Play Games
Social engineering, it’s not just for breakfast anymore. Apparently, it’s not just for hackers anymore either. It looks like somebody’s been reading Influence by Robert B. Cialdini. Earlier this month at the Games Developers Conference in Germany, there was a disturbing panel given on aggressively going after gamers’ wallets. This is nothing new, however it became unsettling when the discussion turned to purposefully “exploiting human weakness". Teut Weidermann, lead designer of Settlers Online for Ubisoft’s Blue Byte Studio, explained how to make profit from the free-to-play business model....